How it's made

Six steps. Six months. One bottle.

From a single farm cooperative in the Ethiopian highlands, to a card in your box. Every step, the proof artifacts, and the things we deliberately leave out.

The process

Each step is an obvious one. Most brands skip half of them.

i.   Grow

Bale & Arsi highlands.

One farm cooperative in the Ethiopian highlands. Volcanic soil, cold nights, intense sun. The plant has to work harder to grow there — and that's the whole point.

Altitude
2,200 – 2,800 m
ii.   Harvest

Day seventy-five. Not earlier.

Most farms harvest at day 60 — yield per acre is higher. We wait until day 75. The seed is fully matured; the active compounds have had time to build up.

Cycle
75+ days
iii.   Press

Cold-pressed. No solvents.

Pressed slowly in California at under 60°C. Heat above that breaks down the parts of the seed that actually do something. Less oil per pound. The oil we get is intact.

Press temp
≤ 60°C
iv.   Test

Independent third-party lab.

Every batch tested by an outside lab. We name the method (HPLC-UV) so you know which number you're reading. Most brands hide that part.

Method
HPLC-UV
v.   Bottle

Glass. Sealed the same day.

Glass bottles, BPA-free cap, sealed the day the oil is pressed. Lot number and harvest date printed on the bottle itself — not a sticker that can fall off.

Material
Glass
vi.   Card

The lab numbers in your box.

Every bottle ships with a printed card showing the actual numbers for that specific batch. Not a website link. Not a brand average. Your bottle.

Inside
Per-batch COA

The artifact

This is what ships in every box.

Filled in per batch. Traceable by lot. The card answers the question every label-reader has been quietly asking about everything in the cabinet.

habb · Certificate of Analysis BATCH [LOT] · representative example
Thymoquinone (TQ)The active compound. Measured per batch.
HPLC-UV · fixed oil
p-CymeneAdulteration check. Absent in canola, soy, palm, sunflower.
GC method
Fatty acid profileThe seed's fingerprint. Cuts shift the ratios.
Linoleic / Oleic / Palmitic
Benzo(a)pyreneHeat-extraction byproduct. Low number = cold-pressed.
< 2.0 μg/kg
Peroxide value (PV)Oxidation indicator at point of shipment.
meq O₂/kg
Acid value (AV)Second freshness check.
mg KOH/g
Harvest-to-bottleDate-to-date. Printed alongside best-by.
days

Look up your batch

Have a bottle? Pull up its lab numbers.

Every batch has its report on file. If a friend hands you a habb bottle and you want to see what's in it, the lot number on the bottle pulls it up.

Cold-pressed Ethiopian black seed oil pooling beside Nigella sativa seeds on cream linen
The seed Same plant. Different soil, different altitude, different oil. The terroir is the product.

Why this matters

Same bottle. Different number, depending on how you measure.

263×
difference in active-compound content across eleven commercial black seed oil products tested in 2022. Same category. Same ingredient. Nutrients · 2022 · PMC9460610

The industry is allowed to pick its method, pick its moment to test, and pick what to print.

GC-MS · volatile fraction

What evaporates if you heat it.

22 – 35%

Same bottle. Different lab method. The number is real, but it doesn't reflect what you ingest.

Both tests are real. Both labs give you a certificate. Only one of them reflects what's in the oil you're about to swallow.

Just as important

What's not in the bottle.

Most supplements are made by adding things. habb is made by leaving things out.

SolventsNo hexane. No chemical extraction. Mechanical pressing only.
Carrier oilsNo sunflower, soy, palm, or canola filling out the bottle.
PreservativesSealed glass + fast turnaround means no need for them.
FlavoringsIt tastes peppery. That's the seed talking.
Capsule shellsNo gelatin. No glycerin. No animal-derived anything.
BleachingNo deodorizing or decolorizing. The oil looks like the oil.
Second pressingFirst press only. Whatever's left in the cake stays there.
PET plasticGlass only. Plastic leaches into oil over time.

Real reviews. No AI.

The supplement aisle is full of AI-touched reviews. We won't be.

Five commitments. Hold us to them.

i.

Verified purchasers only

Reviews are tied to a real order and lot number. If you didn't buy the bottle, you can't review it.

ii.

Customer's own words

No AI rewriting, summarizing, or padding. We don't run reviews through a model.

iii.

Paid placements disclosed

Creator, ambassador, gifted bottle — the FTC tag goes on the review itself.

iv.

Negative reviews stay

If the oil isn't for you, that's information other buyers deserve. We respond in public.

v.

No reviews for ghost products

If a habb product is mentioned, the product is in the catalog and you can buy it.

From the field to your counter

Roughly twenty-three weeks. Start to finish.

i.
Week 0Harvest
ii.
Week 4Cleaning & export
iii.
Week 10Arrives in California
iv.
Week 12Cold-press & lab test
v.
Week 13Bottled & sealed
vi.
Week 14+Ships to you

If you're ready

One ingredient. One bottle. One card.

Three thousand years of tradition. Three thousand peer-reviewed papers. One card in the box.

Reserve a bottle

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.