One farm cooperative. One harvest.
- Origin
- Bale & Arsi, Oromia
- Altitude
- 2,200 – 2,800 m
- Press
- ≤ 60°C, no solvents
- Seed-to-counter
- under 6 months
★★★★★
·
From the Founders' Round
Your grandmother knew. Now the lab does too.
One ingredient. The way it was for three thousand years. We just print the numbers now.
✓ Free shipping over $50·✓ 90-day proof·✓ No spam, ever
From $48
a month with subscribe & save
Before the aisle
Somewhere along the way, the medicine cabinet got crowded. It used to be one seed.
Most of what's on a wellness shelf today wasn't on a shelf two generations ago. The aisle got longer, the labels got vaguer, and the buyer can't actually test what's in the bottle. A $14 bottle and a $50 bottle of the same thing, and there's no way to tell which one is the real thing. We thought one seed and the numbers on a card was a better answer.
2 of 7
black seed oils tested in 2025 didn't match their labels
ConsumerLab 2025
0
brands print per-batch lab numbers on a card in the box
Until habb
Meet the bottle
A 4oz bottle. With the lab numbers in the box.
Four ounces, terracotta glass, ceramic spoon in the box. One ingredient: cold-pressed Ethiopian black seed oil. The lab card with your batch's actual numbers tucks in next to it. That's the whole product.
Founders' Round pricing for the waitlist · 90-day proof · No spam, ever
From one place
Bale and Arsi highlands. Ethiopia.
Volcanic soil at 2,200 metres. Cold nights, intense sun, day-75 harvest. The plant has to work harder to grow there. That's the whole reason the oil is what it is.
Volcanic soil. Cold nights. Day-75 harvest. Under six months, harvest to counter.
Why Ethiopian highland seed runs ~4× higher than other origins →Why habb
Three things, done the slow way.
i.
Cold-pressed. No solvents.
Heat and chemistry strip the seed of the things people drank it for. We don't use either.
ii.
Single-origin Ethiopian.
One region. One harvest. One supplier. The traceability is the product.
iii.
Lab numbers in the box.
Every batch is independently tested. The active-compound percentage prints on a card in the package. Not a website link. The card.
What's not in the bottle
Six things we left out.
One ingredient. Glass and ceramic. Cold-pressed in California. The whole product fits in one paragraph — and the only thing on the label is what's actually inside.
×
Fillers
No flow agents, no carriers
×
Plastic
Glass bottle, ceramic spoon
×
"Natural flavors"
If we added it, we'd name it
×
Synthetic dyes
No FD&C colors, no titanium dioxide
×
Proprietary blends
One ingredient. Nothing to hide.
×
Animal anything
Halal- and OU Kosher-certified
Founders' Round reviews
★★★★★
My nani used to put kalonji in everything. I bought the import-store version for years and it tasted like nothing. This one tastes like her kitchen. The card in the box is a brag.
★★★★★
I read labels for a living and I have never seen a brand print the actual lab number for my actual bottle. I'm a subscriber. I told my sister. She's a subscriber.
★★★★★
Tastes peppery. Goes down warm. The morning is two minutes longer because the spoon is involved and I am not mad about it.
What one teaspoon does
Ancient ingredient. Modern research.
i.
Skin
The good fats your skin barrier is built from. Drink them.*
ii.Mornings
One spoon, before the phone. The slowest two minutes of the day.*
iii.Recovery
Helps your body do what it already does, just better-fueled.*
iv.Hair
Mix into your scalp oil. Your hair will tell you the rest.*
v.Ritual
A two-thousand-year-old morning, redrawn for yours.*
*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.
The morning, in three moves
Pour. Drink. Repeat.
A teaspoon, first thing. The taste is peppery and warm — a little oniony at the back end. Most people stop noticing by week two.
The ceramic spoon stays out on the counter. It earned the spot. The morning gets its two minutes back, just slower.
Our commitment
We're trying to make the world's best black seed oil. We are not in a rush.
A standing percentage of habb's net revenue is directed to vetted Palestinian aid. Operationalized, never performed.
Questions? Good. We like that.
When can I actually buy this?
A small first batch ships this summer. The waitlist is the only way to know the exact date — we send the launch email about a week before bottles go live. The first batch is capped, and waitlist gets first access.
What does the waitlist get me?
Three things. First access to the first batch (it's capped). Founders' Round pricing for the early bottles. And the launch email a full week before we tell anyone else. No spam, no daily nags — we'll write when there's something real to say.
What does it taste like?
Peppery. A little oniony, a little smoky, a little bitter. The first three days are an adjustment. By week two most people don't notice. Pair with warm water and honey if you want a softer landing — that's how grandmothers drank it.
When will I notice anything?
Most people feel the morning ritual click in week one. The skin and energy stuff people talk about online tends to land somewhere between weeks four and eight, and varies by person. We give you 90 days from delivery — empty the bottle, send it back if it didn't.
Is it halal?
Yes. Single-ingredient cold-pressed black seed oil from a Halal- and OU Kosher-certified facility in California. There's nothing else in the bottle to certify against.
What if I don't like it?
You have 90 days from the day it lands at your door. Empty the bottle. Send it back. Full refund, no restocking fee, no email gauntlet. We call it the 90-Day Proof. We mean it.
What makes this different from the $14 Amazon bottle?
Two things. One: ours is single-origin Ethiopian, cold-pressed in California, not blended from whatever was cheap that month. Two: every bottle ships with a card showing the actual lab numbers for that specific batch. Almost no one in the category does that.
Why $55?
Single-origin Ethiopian seeds, cold-pressing instead of high-yield extraction, third-party lab testing on every batch, a real ceramic spoon, glass instead of plastic. The math works backwards from doing it right, not down to a price point. Subscribers pay $48.
Founders' Round · first batch
Get the first bottles.
Before anyone else does.
A small first batch ships this summer. Waitlist gets first access, founders' pricing, and the launch email a week before everyone else.
You're in
You'll get the launch email a week before the bottles go live. Check your inbox for a hello.
Free shipping over $50
90-day proof
No spam, ever