One farm cooperative. One harvest.
- Origin
- Bale & Arsi, Oromia
- Altitude
- 2,200 – 2,800 m
- Press
- ≤ 60°C, no solvents
- Seed-to-counter
- under 6 months
Cold-pressed Ethiopian black seed oil
The original supplement.
One spoon a morning. The slowest two minutes of the day, on purpose.
Not sure black seed oil is for you? Take the 60-second quiz →
$48/mo
Founders' Round · your price for as long as you stay · $1.60 a day, less than your matcha.
Count the bottles in your bathroom. Most of them were invented after 1995.
A multivitamin, a fish oil, a probiotic, a collagen, an ashwagandha, a magnesium glycinate, an electrolyte mix. Seven bottles, seven labels, seven things to remember. The shelf kept growing. The mornings didn't. There's a quieter answer that pre-dates the aisle. One seed. One spoon. The supplement humans were taking before they had a word for "supplement."
The benefits
One ingredient. Five real reasons people stay with it.
Cold-pressed Ethiopian black seed oil. Lab-tested every batch. What households across the Middle East and South Asia have kept on the kitchen shelf for three thousand years.
Skin barrier
The fats your skin is built from.
Cold-pressed black seed oil is rich in linoleic and oleic acids — the essential fatty acids skin barrier function depends on.
Read the skin guide →Steady mornings
A two-minute morning ritual.
One teaspoon, before the phone. The morning ritual that takes the place of the seven bottles on the shelf.
Read the energy guide →Immune support
Three thousand years in the cabinet.
Households across the Middle East and South Asia have kept it for cold-and-flu seasons since before there was a supplement aisle.
Read the immune guide →Hair + scalp
The seed in nani's hair oil.
The same black seed used in traditional hair and scalp oils across South Asia. Massaged in the way it's been done for centuries.
Read the hair guide →Gut comfort
A daily fat your gut recognizes.
Olive oil works the same way. Taken before meals in many traditional households — not after, not with, before.
Read the gut guide →*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.
What you'll actually open.
A four-ounce terracotta bottle, a ceramic spoon, and a card with your batch's lab numbers — sealed in a box that fits in one hand. Cold-pressed Ethiopian black seed oil. One ingredient. That's the whole product.
Founders' Round pricing for the waitlist · 90 mornings to decide · No spam, ever
The origin
Bale and Arsi highlands. Ethiopia.
Volcanic soil at 2,200 metres. Cold nights, intense sun, day-75 harvest. The plant has to work harder to grow there. That's the whole reason the oil is what it is.
Volcanic soil. Cold nights. Day-75 harvest. Under six months, harvest to counter.
Why Ethiopian highland seed runs ~4× higher than other origins →What's not in it
Six things we left out.
One ingredient. Glass and ceramic. Cold-pressed in California. The whole product fits in one paragraph — and the only thing on the label is what's actually inside.
×
Fillers
No flow agents, no carriers
×
Plastic
Glass bottle, ceramic spoon
×
"Natural flavors"
If we added it, we'd name it
×
Synthetic dyes
No FD&C colors, no titanium dioxide
×
Proprietary blends
One ingredient. Nothing to hide.
×
Animal anything
Halal- and OU Kosher-certified
Hold my bottle
$48 a month. Held for as long as you stay.
Founders' Round pricing. The first batch is small. The price you reserve at is the price you keep — for as long as you stay subscribed.
- ✓ 90-day proof — full refund, no email gauntlet
- ✓ Shipping is on us
- ✓ Cancel, skip, or pause any time
- ✓ Lab card with your batch's HPLC-UV number ships in the box
The contrast
Two ways to think about what's in the bottle.
The wellness aisle
- ×Proprietary blend, ingredients listed in vague order.
- ×"Mediterranean" or "premium" — origin never named.
- ×One lab number on the website, frozen for the year.
- ×15+ ingredients, half of which you can't pronounce.
- ×Reformulated quarterly to chase the trend cycle.
- ×The hero ingredient sits on page three of the supplement-facts panel.
habb
- ✓One ingredient. Nigella sativa. That's the formula.
- ✓Bale and Arsi highlands, Oromia, Ethiopia. One coop.
- ✓HPLC-UV method, lab number per batch, on a card in the box.
- ✓Cold-pressed at ≤60°C. No solvents. No carriers.
- ✓What the seed has been studied for. What it has not. Both.
- ✓No paid endorsements. Founders'-round bottles only.
Pour. Drink. Repeat.
A teaspoon, first thing. The taste is peppery and warm — a little oniony at the back end. Most people stop noticing by week two.
The ceramic spoon stays out on the counter. It earned the spot. The morning gets its two minutes back, just slower.
The mission
We're trying to make the world's best black seed oil. We are not in a rush.
A standing percentage of habb's net revenue is directed to vetted Palestinian aid. Operationalized, never performed.
Questions? Good. We like that.
When can I actually buy this?
A small first batch ships this summer. The waitlist is the only way to know the exact date — we send the launch email about a week before bottles go live. The first batch is capped, and waitlist gets first access.
What does the waitlist get me?
Three things. First access to the first batch (it's capped). Founders' Round pricing for the early bottles. And the launch email a full week before we tell anyone else. No spam, no daily nags — we'll write when there's something real to say.
What does it taste like?
Peppery. A little oniony, a little smoky, a little bitter. The first three days are an adjustment. By week two most people don't notice. Pair with warm water and honey if you want a softer landing — that's how grandmothers drank it.
When will I notice anything?
Most people feel the morning ritual click in week one. The skin and energy stuff people talk about online tends to land somewhere between weeks four and eight, and varies by person. We give you 90 days from delivery — empty the bottle, send it back if it didn't.
Is it halal?
Yes. Single-ingredient cold-pressed black seed oil from a Halal- and OU Kosher-certified facility in California. There's nothing else in the bottle to certify against.
What if I don't like it?
Ninety mornings from the day it lands at your door. Empty the bottle. Send it back. Full refund, no restocking fee, no email gauntlet. We call it the 90-Day Proof — ninety mornings to decide it's yours.
What makes this different from the $14 Amazon bottle?
Two things. One: ours is single-origin Ethiopian, cold-pressed in California, not blended from whatever was cheap that month. Two: every bottle ships with a card showing the actual lab numbers for that specific batch. Almost no one in the category does that.
Why $55?
Single-origin Ethiopian seeds, cold-pressing instead of high-yield extraction, third-party lab testing on every batch, a real ceramic spoon, glass instead of plastic. The math works backwards from doing it right, not down to a price point. Subscribers pay $48.
Founders' Round · first batch
Get the first bottles.
Before anyone else does.
A small first batch ships this summer. Waitlist gets first access, founders' pricing, and the launch email a week before everyone else.
You're in
You'll get the launch email a week before the bottles go live. Check your inbox for a hello.
Encrypted via Stripe
90-day proof
No spam, ever
Your data never sold